BIOTHERM White D-tox Bright Cell Ultra Whitening Serum
30ml for $125.00

According to its researchers, melanin is born in a translucent cocoon. Once there, it quickly darkens over time to become a dark melanin reservoir, resulting in dullness and dark spots. Boasting a tri-formula action that targets this cocoon right down to its roots, Phyto-Code seed and Phyto Marine extracts slow the reproduction of melanin and reduce the formation of these dark reservoirs. This serum has a rich texture that may not be ideal for oily skin.
Available at Sephora

CHANEL White Essentiel Ultimate Whitening Essence 
15ml for $153.00

This new whitening range features a unique whitening complex Endormeline Factor 4 that is formulated with narcissus bulb, turmeric, Yukinoshita flower, liquorice and a Vitamin C derivative. These ingredients specifically target and regulate the different processes that form melanin. The essence has the consistency of a runny baby lotion. It is pleasantly hydrating and easily absorbed by the skin.

CLARINS White Plus HP Intensive Whitening Smoothing Serum
15ml for $130.00

Clarins White Plus HP boasts Sea Lily plant extract that controls the movement of dendrites, which are the "arms" that transports dark pigments to our cells. With this action stopped, our skin appears more tanslucent and brighter. Pearly and creamy when its dispensed from the bottle, this serum turns fluid when its spread out. It feels extremely soothing to the skin, like aloe vera gel when applied. 

Available at Sephora

CLE DE PEAU Anti Age Spot Serum U
40ml for $273.00

This serum is a true combination of anti-ageing and whitening product. Luxuriously rich, this new serum targets spots with an exclusive ingredient, W-TC Complex, that reduces melanin formation, as well as other anti-ageing properties. This rich and dewy serum seeps into the skin easily, leaving the skin supple and hydrated.

CLINIQUE Derma White Clinical Brightening Essence 
30ml for $118.00

Harnessing the benefits of 5 brightening ingredients, this serum promises to break up large clusters of pigment at the skin's surface into "dust" and makes them less visible. The serum has a smooth texture that pampers the skin. It contains Dianella Ensifolia extract to prevent allergy. 
Available at Sephora

COSME DE CORTE Whitelogist Spot Concentration G
38ml for $229.00

Their key ingredient Kojic Acid is a natural substance produced during the fermentative process of rice malt. This reformulation has a higher concentration of this acid. It is able to treat large area of your skin with dark pigmentations and disable their production. In fact, dermatologist have been known to use Kojic acid to treat the skin discoloration ailment. Its gel-like texture is refreshingly light and assimilate speedily into the skin.

DERMALOGICA C12 Concentrate
30ml for $205.00

This high-potency treatment whitens skin and improves clarity. The exclusive blend of peptides, mineral amino acids and botanical extracts treats and prevents discolouration. After application, skin feels luxurious and pampered. It can be used twice daily without feeling like you are overloading your skin with nutrients.

DIOR DiorSnow D-NA Reverse Serum
30ml for $160.00

Key ingredient, Transparency Enhancing Complex(T.E.C^TM) , promotes luminosity and translucency of our skin from within. The night serum "reverses" cells damages, bringing it back to its original state. The formula is easily absorbed by the skin despite its thick gel-like texture.
Available at Sephora

ELIZABETH ARDEN White Glove Overnight Capsule 
23.3ml(50 capsules) for $132.00

This reformulated serum-in-a-capsule boasts a new marine mineral extract that is able to moisturize and deliver nutrients. It contains a rare and unique extract derived from a sea holly plant that lives on the ocean's edge. It penetrates deeply into the skin, improving texture and brightness. The rich yet fluid texture leaves a smooth finishing. Not suitable for oily skin that is sensitive to marine extract.

ESTEE LAUDER Cyberwhite Ex Extra Concentrated Brightening Essence
30ml for $150.00

Specially created for Asian skin, this reformulation targets and eliminates all sorts of spots. At the same time, it also provides optimal hydration while addressing individual brightening concerns. The cream-gel texture of the essence leaves a foam-like after feel, resembling a lightweight film.
Available at Sephora

ETTUSAIS White Serum Dual Effect
30ml for $54.00

A stronger version than any other serums under this brand, the gel-like silky liquid contains a higher concentration of AC control oil which helps to seal the moisture and nutrients in our skin. Vitamin C and other brightening ingredients heal blemishes, lighten acne scars and even helps to prevent pockmarks! Ideal for oily skin.

FANCL Mutenka White Essence
18ml for $61.50

Embracing their philosophy of having no harmful additives in their products, Mutenka is a direct translation of "no additives" in Chinese. Reformulated with olive leaf extract, the product works by re-activating Vitamin C's whitening power to suppress dark melanin. A larger area of melanin cells can then be treated with greater whitening effect. The syrupy texture gel liquifies upon application, absorbing readily into the skin.

KOSE Shirosumi Whitening Serum 
30ml for $82.00

With Arbutin, a key ingredient present in many whitening products, this serum targets and halts melanin production at its roots. What it actually does is to deactivate the cells from absorbing the melanin produced. When this action is prevented, skin appears to be brighter. Do not be fooled by the solid creamy serum, it actually melts into a puddle upon application and has very high absorption power.
Available at Sephora

LANCASTER Infinite White Intensive Whitening Booster Serum
30ml for S$112.00

Featuring camellia leaf extract that has antioxidant properties, this pearly translucent serum glides onto the skin easily, leaving the skin tight and radiant. The serum also serves to beautify our skin with the shimmery sheer glitter present. A little goes a long way and this serum may be able to last longer than you think!

LANCOME Blanc Expert Intense Whitening Spots and Line Eraser
25ml for S$185.00

While much emphasis are put on brightening and whitening, this serum also solves our discoloration problem. Researchers believe that changes in collagen levels can impact our skin colour. The serum limits and delays the stiffening and tangling of our collagen fibres, decreasing the colour intensity of brown spots. Well absorbed when applied. 
Available at Sephora

LANEIGE White Plus Renew Essence 
40ml for $93.00

Manassantin B, otherwise known as Chinese lizard tail, is a component present in this product. This special ingredient blocks dark pigments from spreading and forming. Before your imagination runs wild, we are not talking about real lizard tails, but a plant dubbed "3 whites" in Mandarin. With a ketchup sauce consistency, the creamy serum cools and moisturizes our skin at the same time
Available at Sephora

L'OCCITANE Immortelle Brightening Essence
30ml for $95.00

This reformulation contains a new ingredient Bellis Perennis, or more commonly known as daisy. This brightening substance reduces melanin formation and evens out skin tone. Lightweight and refreshing, the clear watery serum settles onto skin easily and gets absorbed readily, leaving a smooth moisturizing velvety after feel.

MURAD White Brilliance Pore Refining Treatment
30ml for S$180.00

This serum tightens pores, minimizes fine lines and also addresses uneven skin tone by interrupting the melanin production cycle. The 3X White Technology works on three different aspects(reduce appearance of pores for brighter complexion, intense whitening ingredient and attacks dark spots that are already there) to deliver results. The texture of the serum is similar to Estee Lauder's, however, it is more viscous and takes slightly longer to be totally absorbed.

SHISEIDO Revita Whitening AA 
40ml for $192.00

This serum is formulated with Arbutin, an ingredient that stimulates the elimination of age and liver spots, at the same time counters the effects of UV rays. It is effective at minimizing skin reddening. The lipid emulsion has a gel-like texture that glides onto the skin easily, leaving the skin feeling moisturized. Ideal for mature skin.

SHISEIDO White Lucent Intensive Spot Targeting Serum
30ml for $159.00

Shiseido's patented brightening ingredients together with a unique whitening concept of re-texturization and microcirculation hold the key to luminous skin. It treats spots of all sorts, even out skin tone and promotes clarity from within. This newly formulated serum has a gel-like-bordering-on-liquid density, that literally "melts" into the skin upon application. Suitable for eye area.

SK-II Cellumination Essence
30ml for $199.00

This essence is designed to provide a holistic whitening solution for women. Key ingredients De-melano P3C^TM, concentrated Pitera^TMand Talapewhite^TM hydrate, firm up the skin and achieve the "glowing from within" effect. This serum maintains a pleasant mid-way texture between creamy and liquid and gives a warm tingly sensation after application.
Available at Sephora

SK-II Whitening Source DermDefinition
30ml for $153.00

There are four stages to spot formation: the activation of dark pigmentation cells, dark pigments production, dark pigments transfer to skin cells (keratinocytes), and ultimately, slowing down of the skin's turnover. This serum targets particularly at these four stages of spot formation. Oat essence, DMT Blocker and yeast amino peptide in unique proportions redefine the skin's radiance and natural fairness. The gel-like fluid serum is ideal for all skin types.

Available at Sephora

GARNIER Light Whiten and Protect Moisturising Cream
50ml for S$17.90

It contains natural ingredients like pure lemon essence and anti-pigmentation Long Dan(Chinese herb) extract to achieve a fairer and more radiant skin tone. So confident of the product, the package even contains a skin color measure tone that allow us to measure and compare our skin tone before and after use. Despite having the foamy texture of a cream, absorption is speedy.

L'OREAL Paris White Perfect Transparent Rosy Whitening Day Cream 
50ml for S$25.90

The product is enriched with finely milled pink tourmaline gemstones to promote microcirculation in the skin for a rosier complexion. The day cream is also said to tone down the yellowish tones of Asian skin. In addition, Melanin-Block^TM regulates melanin production. This slightly runny cream is non greasy and with just a small dab, it spreads evenly across the face.

NATURE & CO Pure Essence C
30ml for $33.90

The main ingredient, organic black elder extract, together with seven other plants extract like olive oil, jojoba oil and sunflower oil help to promote luminosity and clarity. At the same time, it also hydrates the skin, plumping and refining each and every fine lines.

OLAY White Radiance Intensive Whitening Serum
50ml for $29.90

Known for its technology that provides fairness at a cellular level, Olay White Radiance now enhances and reformulates this range with a higher concentration of Niacinamide. With 25% more Niacinamide, melanin transfer experience stronger resistance. Extremely lightweight and ideal for oily skin.

VICHY Bi-White Reveal Double Corrective Whitening Essence
30ml for $79.00

Newly researched ingredient, Ceramide White^TM, is a strong natural melanin inhibitor and stops dark pigments from forming in an earlier stage than other depigmenters. Creamy and fresh, the serum produce a matt, non-sticky finish that leaves the skin supple and tender after application.

ZA True White Cream 
50ml for $23.50

Tranexamic Acid, a well known powerful brightening ingredient that is usually found in luxury products, is one of the key ingredient present in this reformulated range. Inhibiting the melanin cells, the milky, translucent gel requires some effort to spread across the whole face, after which a mellow tingly sensation follows. Skin feels extremely supple and smooth after application.